Senior Digital Designer at
XFactorie Pte. Ltd.
A digital solutions company, expertise in assisting in crafting an enticing digital presence, generating an abundance of sales leads, and providing exceptional customer experiences.
Impact
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Utilized Figma as the primary tool to create prototypes for website designs and marketing materials, ensuring a seamless and user-centric user experience.
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Directed the design and development of a minimum of five projects, customizing each website to meet the unique needs of our clients.
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Created and designed visual assets for diverse social media campaigns, utilizing Adobe Photoshop and stock imagery to achieve compelling and effective results.
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Created and developed brand design guidelines for clients, setting the foundation for upcoming projects.
Client Project 1
LNY Singapore
A modern and trendy take on a skin care services website focused on targeting teenage to middle aged women.
Last Update: Sep 2021
Social Media Campaigns
I managed social media campaigns, overseeing everything from visual style and content creation to ad campaign execution and audience analysis, ensuring engaging and effective marketing.
Product Design
I was responsible for designing the new Duo K/SS product, including its logo and packaging, focusing on logo design, branding, and graphic design.
Client Project 2
Aquamen Singapore
I was in charge of building a fun and trusted brand identity and designing the mascot for this company.
Last Update: Oct 2021
Mascot Design
These mascots have been crafted to represent the company.
Aqu and Menny embody our organization's spirit, mirroring the colors and themes associated with our specialization in water sanitization.
Our primary mission with these mascots is to symbolize our commitment to being the guardians of our customers' water features, dedicated to their preservation and upkeep.
Brand Identity
Here are selected excerpts from the brand guide that explain the creative rationale behind the design of the mascots and other design elements.
Client Project 3
Ridenjoy
This website is designed to be a fun and modern website to promote their cycling app.
Last Update: Dec 2021
Sizzler Video
This video is created using Adobe After Effects and Photoshop to promote the launch of the Ridenjoy App.
Mascot Accessory Design
This is the original mascot design provided by the client. I was tasked to design various accessories to accompany this design.
Client Project 4
Jackson B.
Jackson, a real estate agent, wants a retro chic and modern website to promote himself and his latest properties.
Last Update: May 2022
Logo Design
The logo design is created by combining the Chinese character “陳”which is also the surname of Jackson with his English name below.The logo is accented with classic retro red, blue and white of the past.
The character is shown protruding out of the confinements of a circle symbolizing the growth of Jackson B. and the successes of his future endeavors.
Mascot Design
Here are selected excerpts from the brand guide that explain the creative rationale behind the design of the mascots and other design elements.
Content Creation
I have created a whole sleuth of videos to promote his featured properties using Adobe After Effects and Invideo to be shared to his YouTube Channel and his other social media outlets. Thumbnails and channel covers are designed using Photoshop.
